Sunday, 2 October 2016

How to increase your email list by using Content Upgrade

Let's face it, if you want to grow your own business, you won't see any success without using email marketing.

There're many strategies you can use to grow your list. Personally, I keep incentivizing people to join my list like giving away free virtual currency. Until one day I came across a new method that could skyrocket my list even better than just giving free stuff. It's really a secret  weapon for anyone who eagers to flood his list with new subscribers. It's Content Upgrade

What is Content Upgrade?

It's a bonus piece of information that's relevant to a special blog post. It's created to get a reader's email address. It could be a Tutorial Video, PDFs, Checklist or some useful tools, the possibilities are endless .

Why is it so effective?

Let's imagine this scenario, Someone is reading a post in your blog about " 5 tips to drive free traffic to your site". Now if this person is interested in your post and your post  is relevant to him he will definitely keep reading until he comes across to another link you already put inside the post itself titled with " 10 more tips to drive traffic to your site" or " Tutorial video to teach you how to drive traffic to your site", he might be interested more in watching a bonus video teach him how to drive traffic to your site  than just reading. now as your post caught your reader's attention he will be more likely to click that link.

When he clicked that link a new window will appear asks him to subscribe to your list in order to send him the bonus information, and because your post is relevant to him he will be more likely to opt-in your list.

Exclusive bonus: Step by step how to create a Content Upgrade and Skyrocket your list

Thursday, 1 September 2016

A/B Testing to Get more Conversations from your Opt-in Forms

Are you an email marketer? Yes, then you aim to get more email subscribers to grow your email list. OK, Let's see how to do that by using A/B Testing.

To start collecting subscribers emails you need to make an opt-in form(s) and integrate it into your site or on your Facebook fan page. If you want to receive high conversation rates, you have to test your opt-in forms.

Maybe you ask yourself as a marketer which form may I use, where I use it at the top or at the bottom of the page and how shall I customize it . The answer to all these questions is simple A/B Testing forms.

Create two or three versions of a form,then let them show evenly. After that, you should track the performance of each one. Observe which form brings more email sign ups. This process will take lots of time and efforts but believe me, it's worth it, especially when you know that the winner form will double your conversation rate. 

The most important thing to remember when you test your forms is to take enough time before you choose the right form because you need enough conversations to decide which one is the best.

Sunday, 24 July 2016

Giveaway as a Marketing Strategy 

Running a giveaway is a fun way to skyrocket your business. let's shed light on some benefits of running a giveaway.

Increase your results: You can grow the number of people who join your email list or increasing your sales. Whatever leads you're looking for Giveaway is a super tool to achieve your goal. See my Giveaway :)

Save up your budget: Running a giveaway is one of the cheapest marketing strategies  you may find. You have to pay only for the prizes and for the advertising.

Branding: If you want to brand yourself as a marketer or brand your product, a giveaway is a right tool to do so. Giveaways increase members engagement around you and your services. Moreover, when you give people prizes, you actually show them your love and your appreciation.

Have fun: Running a giveaway on your site will bring some fun to your audience , thus they will engage and stay more time in your site.

Grow your social network: Need followers on Facebook or Twitter? Running a giveaway can skyrocket your social media followers .

.As you can see Giveaway plays a great role in developing any business fields 

Sunday, 17 July 2016

Awesome Tool to Drive Conversion

Imagine these situations. You are reading a great blog post and want to share it with your  followers, Why not attaching a Call to Action button  to this page that leads to your own website , so that people can discover you while they read.

Or you are promoting an affiliate link seeking for referrals or for some sales, it's a good idea to add your own call to action to that link for another extra lead. If members weren't interested in the link you promoted, then  they would be more keen on discovering your catchy call to action.

This means that even when you're promoting or sharing  any link, you can still drive conversations through your own call to action.

Sniply is a powerful tool that allows you to add your own call to action onto any page or link you promote and share.

In my example I am promoting my splash page about joining my list, at the same time I added my own call to action on left corner to drive traffic to my Giveaway. 

Through your own call to action button you can let members join your list, download your app or anything you have in your mind. The potential is huge. So with Sniply you can benefit from any content you promote or share.

Monday, 11 July 2016

The magic of Gamification in growing your business

Owners always want members to spend more time and money on their sites. Gamification can be the core in your marketing strategy that can help you  achieve these goals.

People naturally like playing games as much as they like making money. As we can see from what has been released lately Pokemon Go game gives a strong evidence of this fact.To give members a strong reason to stay on your site much longer and even spend much money you can combine these two high demands into your site in a fun way.

Let's take an example, Make your members collect points, coins, and stickers in fun way to win such prizes. In this way, you will let your members become engaged and stay on your site without thinking. 

Members will feel thrill and satisfaction when you reward them for doing small tasks not only for  purchasing something.

Set some simple activities to reward them for joining your list or just sharing a blog post. We can dig deeper now and set up some rewards for different costs, the most expensive ones may be earned by stable members who made recurrent purchases. 

Virtual currency can be more helpful than real money. For instance, ClickTrackProfit offers badges, eCommerce sites give points. Badges and points are very important as they reflect members performances and success. Members love to see their names and pictures in a competition leaderboard and observe their progress.

Sunday, 3 July 2016

Email Marketing is a must for any marketing strategy

Whether you use twitter,blog posts or any kind of marketing strategy emails must go along with them.

Email Marketing can enrich any marketing strategy you use. Imagine that you are writing blog posts about  Email Marketing tips, you could create automation follow up series about these tips,so that new comers to you list won't miss out your posts. Therefore, it's recommended to put a sign up form to your list into your blog.

Let's take social media as an another example, by adding a sign up form on your Facebook or Twitter page you can easily collect your followers emails. Let's say you own a Facebook page to sell a product and update your followers on some discounts you make, now suppose that some of your followers didn't check their newsfeed or your post got lost among all other posts, as a result, you will miss some potential leads.  

With Email Marketing it will be a different story, there will be great chances that your post will be delivered and then you will get some leads. Anyone who missed  your post on social media will get it into his email inbox.

Email Marketing and Social media work together to make your campaign even more stronger.

Friday, 24 June 2016

What should we track the most?

Any successful owner should rely on analytics to run an  Email Marketing campaign. by reading your email reports you can improve your email messages and put a great values into your campaign.  

Open rate is one of the most important thing any owner ought to observe. It tells how many subscribers opened the email and when they did it. To keep it high you should consider your Subject lines. It is the first thing your customer will see.

To make your subject lines strong enough try to follow these tips:

* Personalization: to get a high open rate it's a good idea to use a subscriber's first or last name in your message.

* Avoid repetition : do not repeat the same subject lines for each campaign.When writing different subject lines and then tracked the results  it will give you a clear idea which one is doing well for your campaign and let you skip bad ones.

* Let's your subject lines clear for your subscribers. You must give them a clear idea about your campaign content.Otherwise, they will simply ignore your message.  

Sunday, 12 June 2016

Tracking your emails

Sending emails to your subscribers is very important, but knowing everything happened in your emails after sending them is an essential part of your campaign. If a subscriber clicked through on a link in your email you need to know what happened next.

By using trackers like Google Analytics or HeatMaps you can observe which pages they visited , what they purchased , what links they clicked , whether they abandoned their shopping carts or not. Once we tracked all these stuff we can segment our list according to our subscribers' preferences. 

Knowing the most active members in your list help you make a list segment. So, if someone bought a product or download an E-book you can use this segment and create a new campaign that up-sells a new related product. Segmentation gives you an opportunity to make strong campaigns and build trust with your subscribers.     

Wednesday, 8 June 2016

An effective Call To Action

A CTA example

When we email our subscribers, we're usually searching for their reactions and their response. The forms of response may differ, it could be visiting your site, purchasing a product  or simply downloading an eBook.

Subscribers who want to respond look for your call to action place.

Your call to action is an essential part of your message, it's where you ask for a response from your subscribers. So, make sure to take most care of this part of your campaign.

Your Call to action should be catchy, short and simple.

"Buy now", " Learn more", " Get started" and " Sign up free" are good examples of call to action buttons. Make sure you are very clear about what you want your readers to do.   

Saturday, 4 June 2016

Giveaways as an incentive 

Running a giveaway is a fun and easy way to engage and grow your audience.

Gleam is an example of a giveaway platform. It's most appropriate for business owner who are keen on developing their email list and community engagement by running a giveaway promotion on their blog,site or any social platform.

Giving such prizes - you can think of any prizes you want - encourage more people to participate in your giveaway , join your email list, refer a person , like your Facebook page and so on .....

It's proved that running a giveaway can skyrocket your email list, social engagement and give another reason foe people to join your business. 

You can look in My Giveaway that I run in my blog to see this process in action.

Bear in mind that Gleam offers free account and paid one, as paid customer you can add some features in your giveaway which free customer can't .
Incentives to grow your list

As a human nature we like to be rewarded for our actions, especially when it's a reward we can use.
That's why incentives are doing awesome on marketing tools for any owner like to grow their email list.

We can think of it as a free gift, you are giving people a motivation to join your list or do any kind of job you want. Giving such incentives stand you out from the crowd.

The question is now What kind of incentives should I offer? The answer is so simple , it could be an eBook , discount , promo code or anything that relates to your business.