When we email our subscribers, we're usually searching for their reactions and their response. The forms of response may differ, it could be visiting your site, purchasing a product or simply downloading an eBook.
Subscribers who want to respond look for your call to action place.
Your call to action is an essential part of your message, it's where you ask for a response from your subscribers. So, make sure to take most care of this part of your campaign.
Your Call to action should be catchy, short and simple.
"Buy now", " Learn more", " Get started" and " Sign up free" are good examples of call to action buttons. Make sure you are very clear about what you want your readers to do.