Sunday, 12 June 2016

Tracking your emails

Sending emails to your subscribers is very important, but knowing everything happened in your emails after sending them is an essential part of your campaign. If a subscriber clicked through on a link in your email you need to know what happened next.

By using trackers like Google Analytics or HeatMaps you can observe which pages they visited , what they purchased , what links they clicked , whether they abandoned their shopping carts or not. Once we tracked all these stuff we can segment our list according to our subscribers' preferences. 

Knowing the most active members in your list help you make a list segment. So, if someone bought a product or download an E-book you can use this segment and create a new campaign that up-sells a new related product. Segmentation gives you an opportunity to make strong campaigns and build trust with your subscribers.     

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