Thursday, 1 September 2016

A/B Testing to Get more Conversations from your Opt-in Forms

Are you an email marketer? Yes, then you aim to get more email subscribers to grow your email list. OK, Let's see how to do that by using A/B Testing.

To start collecting subscribers emails you need to make an opt-in form(s) and integrate it into your site or on your Facebook fan page. If you want to receive high conversation rates, you have to test your opt-in forms.

Maybe you ask yourself as a marketer which form may I use, where I use it at the top or at the bottom of the page and how shall I customize it . The answer to all these questions is simple A/B Testing forms.

Create two or three versions of a form,then let them show evenly. After that, you should track the performance of each one. Observe which form brings more email sign ups. This process will take lots of time and efforts but believe me, it's worth it, especially when you know that the winner form will double your conversation rate. 

The most important thing to remember when you test your forms is to take enough time before you choose the right form because you need enough conversations to decide which one is the best.